Every business owner is focusing on new techniques to improve marketing. Previously, companies were keeping only 10% of the total budget for marketing. The time is changing as companies keep more funds for marketing. When you spend $1 in marketing, you should get more than $2 in sales. SMS marketing can turn it into a reality. We have arranged a simple process to help you run the SMS marketing campaign.

Making buyer persona

It is impossible to target the perfect audience if you do not make a buyer persona. In this step, the marketer defines the attributes of the most suitable buyer. A male in his thirties interested in some expensive shoes can be an excellent buyer persona for the companies producing luxury male shoes.

Choosing service provider

After you have defined the buyer persona, you have to choose the SMS marketing service provider. You can start by visiting textedly.com because they are the market leader in providing SMS marketing services. It is also possible to use search engines and friend’s recommendations in choosing the SMS marketing service provider.

Selecting the type of service

Some marketing service providers provide different packages to fulfill the needs of the companies. One of the market leaders named textedly.com is offering custom packages for every company. They may help you draft the marketing SMS and define the perfect buyer persona using their SMS marketing experience.

Sending marketing SMS

After selecting the service category, you can draft the SMS that attracts the attention of your audience. It is not possible to send the SMS without using an SMS marketing service provider. These companies have people who are ready to receive the promotional messages. These people have subscribed to the promotional messages of the company. It is a regulatory requirement to take permission before sending promotional messages.

Analyzing the results

After sending an SMS, the service provider should give you data to analyze their results. We can take the example of textedly.com as they are providing a portal with customer interaction data. It will become easy to assess the data using their portal.

Improvise

It is the final step of the SMS marketing process. You must keep analyzing the results and look for ways to improvise your marketing campaign. If you are not getting perfect results, you can start another marketing campaign with a different persona and compare it with the previous results. Split testing can give you excellent insights into your marketing campaigns.